July 12, 1979. I was only five years old at the time and really have little to no recollection of the event, but over the last 28 years as a White Sox fan, a Steve Dahl fan, and a Rock and Roll fan, I've grown to appreciate it even more as one of those moments in time that is unlike any other.
I was just beginning to learn about baseball and the White Sox, and as a five year old in the middle of summer I was probably outside running around chasing a ball in the yard rather than in front of the TV watching a double header between the Sox & Tigers.
The infamous promotion thrown by Mike Veeck and Steve Dahl, for those who don't know, marked the death of Disco music (at least for a while until the inevitable retro fad brings it back every 5-10 years). Admission to the game was only 98 cents in honor of WLUP's frequency 97.9. All you had to do was bring a disco record whose fate was to be detonated in a giant garbage bin on the field in between games of the double header. (My choice had I been old enough to head down to the game on my own probably would have been anything by K.C. and the Sunshine Band).
A few things stand out in my memory about the footage I've seen of the event, mainly from a great DVD documentary commemorating the 25th anniversary (on sale at dahl.com).
Since I can't copy & paste the DVD here in its entirety for a more colorful and accurate description, settle for Keith Olbermann's interview with Stever on the night of the 25th anniversary here through the magic of YouTube: